With a boost for business and independence, Ajit “A.J.” Khubani managed to carve out a $ 1 billion empire by persuading consumers to buy products sold on TV. As founder and CEO of TeleBrands, headquartered in Fairfield, based in N.J., Khubani calls himself “the Infomercial King” and is ready to rule for some time to come.
As a child of immigrants from India, Khubani would have his debut at age 23 when he paid a few thousand dollars to publish an announcement in the National Enquirer. Today it is inextricably linked to the sale of millions of products, including AmberVision, Ped Egg and Doggy Steps sunglasses. According to AOL Small Business Reports, Khubani helped “support the careers of ubiquitous television gravediggers, including the late Billy Mays, who thrilled the products now found on the shelves of over 100,000 retailers,” and is among the $ 20 billion leaders direct consumer marketing sector, which makes more “low-tech” products than ever before.
Khubani has seen his ups and downs, having taken the company through bankruptcy and the expensive dispute with the Federal Trade Commission. However, TeleBrands is enjoying unprecedented retail success while continuing to explore the landscape for unknown inventors who are contending for bringing the next big idea to the consumer market.
What are you looking for, According to AOL, Khubani looks for anything with the lowered volume and the feasible factor at most. Surprisingly soft for a commercial impresario, Khubani says that the best products all have one thing in common: they solve everyday problems.
“My father immigrated to the United States from India in 1957 by boat,” says Khubani to Aol. “He got his first job as a waiter, but in the end he started an electronic import business.” His father was a self-taught millionaire and taught him how to spread his entrepreneurial wings. In the 1980s, when the economy was in crisis as it is today, Khubani worked as a pizza seller and tended bars while attending college. “I did not want to continue doing so after graduating, I wanted to take the next step and use my training to facilitate my income and personal growth, so I thought of this idea of selling products through mail order. the electronics suppliers through my father and I started to look through some specialized magazines: I found a product, an AM / FM Walkman radio, which I thought could sell very well “. Khubani tells AOL that he started selling a Sony Walkman knock-off for around $ 10. He has personally packaged and shipped each product, typing labels on an IBM typewriter and delivering products to the post office. “His determination has given its fruits.
“It was very exciting,” says Khubani. “I broke even, which encouraged me to go on, I thought that if I could break my first time, the more I learned the business, the better I would have achieved.” I continued with a couple of other elements and nothing I really did money, the first two years I did not earn anything, I only continued to equalize “. Today, Khubani is not limited to equalizing. He runs a $ 1 billion company that makes unprecedented profits despite a national recession.
Not everyone is cut for this sector. It takes a lot of self-determination, will and vision to look beyond the horizon and keep our eyes well focused on the trends that will require and accept the next great product. Khubani agrees. He says: “Some people do not want to think about work seven days a week, some people do not want to work 12 or 14 hours a day, if so, then you should not be in business, if you are willing to make efforts, it is more rewarding than any You can do a lot more work today than I did when I was in college to start the business. For me, it’s so gratifying that I never feel like working. “It’s said that if you do this that you love, the money will follow. Direct marketing manager A.J. Khubani shows that it is true.